|
Our upstart ideas have created small
wonders.
Upstart Ideas was
originally established in 2001 as Upstart Activist and our tag
line was "Effective Pro-Israel Activism." The scope
of our work has since expanded, but the idea behind Upstart back then was
to help salvage Israel's image on campuses across the United States during
the second intifada. Drawing upon years of activist experience that
included grappling with the fallout of the first intifada on US campuses,
Upstart went to work. Our main goals were to reach out to students
and/or organizations who wanted to speak up for Israel and issue a clear
call for Jewish students to come and "see Israel for themselves."
We were privileged to
have had successes in achieving both goals, as the following stories
illustrate.
Combined Jewish Philanthropies (CJP) of Boston:
the country's oldest federated philanthropy. Upstart Ideas has worked closely with CJP to build community, campus, and synagogue connections to Israel. We also have a close relationship with CJP's Campus Israel Advocacy Initiative, helping to train students on Boston area campuses in effective Israel advocacy and programming.
Taglit-Birthright
Israel:
Today, Taglit-Birthright Israel is rightly seen as the most exciting
initiative of the Jewish world since the establishment of Israel and the
ingathering of exiles. Within a year of its launch, however, the
second intifada and 9/11 cut demand for the free 10-day trips to Israel
serverely. In 2001, Upstart partnered with Oranim Educational
Initiatives (http://www.israelfree.com/),
a small Kfar Saba based tour operator that wanted to do the
impossible: bring thousands of young Jewish adults to  Israel on
Birthright -- even in the midst of the intifada. With this shared
goal in mind, Upstart Activist set out and implemented a clear strategy for
Oranim that included a full re-branding effort and a complete
re-engineering of Oranim's recruitment and marketing systems.
The results of Upstart's work was felt immediately as Oranim
began experiencing exponential growth in trip participation every six
months -- a phenomenon so unique that it garnered media coverage.
Today, our seven year partnership has made Oranim the largest of all
Taglit-Birthright Israel trip organizers with upwards of 13,000
participants each year and over 40,000 alumni.
Since Upstart's
establishment, our client base
has expanded and diversified. As Upstart Ideas, we look forward to
the challenge of taking your initiative, product, organization or business
where you know it needs to go. Our ideas will create new opportunities and
lead to you to extraordinary results.
If you believe your
story should be the next to be told, please contact us.
Download our Prospectus
|