Israel Program Marketing
Connecting people to Israel. That's what we do best.
We use our knowledge of, and interaction with, the young adult demographic to help long and short-term Israel programs establish themselves, grow and succeed. We offer marketing analysis, strategic recommendations and full service implementation of marketing campaign and recruitment strategy for a range of Israel programs.
Our success in marketing Israel programs is unparalleled. Our marketing strategy and ongoing execution turned a small Israel-based educational tour organizer into the biggest trip operator for Taglit-birthright israel. We have helped established Israel programs grow and delivered groups to new program both long and short term.
Following are some of our stories:
Taglit-Birthright Israel - Oranim - Israel is a Kfar Saba based tour organizer. In 2001, Oranim retained Upstart to market its Birthright Israel trip to the young adult market in North America. By adopting marketing strategies Upstart proposed, Oranim soon became the largest trip organizer of Birthright programs although the company had no presence on North American campuses as did other organizers such as Hillel and Mayanot.
Oranim alumni account for about 30% - 40% of the 160,000 Birthright Israel alumni. In comparing our marketing strategy and execution to other organizers, Birthright's International Director of Marketing Gidi Mark had this to say to the Forward: "Oranim has really been very innovative in their marketing...they did things that others did, too - but they really did it better than others."
Read the complete Forward article here (PDF)
The Israel Tourism Playbook - In the midst of the second Intifada when tourism
to Israel was at a 20 year low, the Ministry of Tourism turned to Upstart to
create the first ever comprehensive tour planning
and promotion guide. Designed
to inspire local community leaders to organize their own trips to Israel, the
playbook provides easy to use step-by-step guidelines for creating and
marketing a successful tour to Israel. The Playbook has been widely
distributed throughout North America.